Martin Yan has captured the attention, admiration and hearts of millions of fans by spicing his cooking artistry and teaching with a personal ingredient: wit.

The next logical step was to bring this to the world of restaurants and the hungry mouths of his fans. Yum! Brands partnered with Martin to help make this a reality.

We created the identity, all of the to go packaging and materials, the uniforms as well as the interior and exterior signage.